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Tips on Maintaining a Positive Whatsapp Business Quality Rating

Maintaining a positive WhatsApp Business quality rating is crucial for any Business using WhatsApp Business API. In this article, we will explain how WhatsApp Business Quality Ratings are categorized and provide tips on how to keep a positive score.

WhatsApp determines the merchant quality rating based on the messages that customers receive over the last seven days. Quality rating is primarily based on customer feedback, such as blocking or reporting a merchant's mobile number. Whatsapp Business API user with Admin access of Facebook Business Account (Meta Business Suite) can check their quality rating in the WhatsApp Manager under the phone number tab of Settings >> WhatsApp Account >> WhatsApp Manager. Quality ratings are categorized as high, medium, and poor quality.

If the quality score drops too low, the merchant's status will change to "Flagged" or "Restricted," and they will receive a warning email and notification from WhatsApp. To maintain a good WhatsApp Business quality rating, follow these tips:

- Ensure your message content follows WhatsApp Business Policy and WhatsApp Commerce Policy.
- Send messages only to users who have chosen to receive business updates.
- Provide personalized and useful information to users.
- Pay attention to the frequency of message sending to avoid daily communication overload.
- Leverage WhatsApp to communicate with regular and potential customers.

By following these tips, you can maintain a good WhatsApp Business quality rating, avoid being reported and blocked, and reach potential customers effectively.

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